Yesterday Idea Cellular, India’s third-largest mobile operator, signed a deal with Opera Software to provide enhanced mobile browsing experience to their customers in India. They’ll offer a new customized Opera Mini mobile web browser to its subscribers across India. Very soon from from the end of March 2012, all Idea customers will be able to download this co-branded optimized version of Opera Mini on their devices. Opera Mini is a mass-market web browser providing the best web experience for users across the entire range of different mobile phones. With Opera’s cross-platform UI framework, operators can deploy a consistent experience, look, and feel across their product offerings. Opera Mini helps drive data traffic, increases ARPU and provides the best user experience on any type of phone. IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. IDEA Cellular is India’s 3rd largest national mobile operator, with over 100 million subscribers. At the event, Shashi Shankar, Chief Marketing Officer, Idea Cellular, “In emerging markets such as India, the mobile phone will soon become the primary way of accessing the Internet. We are arming ourselves with the best-in-class solutions for catering to this data-hungry population. By providing a enhanced superior Opera Mini browser, we are confident that our customers will enjoy an even more fulfilling, faster and feature-rich mobile Internet experience on their handsets.”
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