Dash, a Techstars New York-backed startup that wants to be like a Fitbit for your car, has now launched. The product includes a combination of a hardware device and smartphone application which offers real-time feedback on your driving, trip logs, access to vehicle diagnostics (that pesky “check engine” light, and who can fix it!), a map showing where the cheapest gas is nearby, and even social features.
Like several of the “connected car” products on the market, Dash’s hardware involves an OBD device you can purchase from either within the Dash mobile application or the Dash homepage. The Dash software will also work with any Bluetooth-enabled OBD device, if you happen to already have one, or you can choose from two types of devices Dash’s homepage points to: generic devices found on Amazon for $10 and up, or a premium OBD LINK LX which is a steeper $69.
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