HTC One M8 launch in NYC: Join us Tuesday at 8 a.m. PT (live blog)

HTC took to social media to tease its latest smartphone, the "all new" HTC One.

(Credit:HTC)

In a season full of phone launches, HTC hopes its new One device will stand above the rest.

The company will unveil the successor to last year's HTC One, rumored to be named the HTC One M8, on Tuesday at 11 a.m. ET/8 a.m. PT at a press event in New York.

Watch CNET's live coverage of HTC's March 25 event.

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There's a lot riding on HTC's new flagship phone, with the company's profits and sales continuing to fall. While the HTC One was well regarded and won critical praise for its all-metal design, it got overshadowed by the marketing blitz of Samsung's Galaxy S4. HTC has a lot of work ahead to make sure the same thing doesn't happen again this year with its new device and the Galaxy S5.

A lot of details have already leaked about HTC's new phone. It's believed to sport a Qualcomm Snapdragon 800 or 805 processor, and a larger, 5-inch screen. The device also could come with a full 3GB of RAM to make it even faster.

The camera also should get an update, including possibly twin camera lenses. And HTC may also update its Sense UI skin that layers on top of Android with motion gesture controls and a cleaner interface with flatter icons.

CNET will bring you full coverage from the event.

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