Wouldn’t it be awesome if heavy metal icons Iron Maiden leveraged data about which regions of the world pirated their music to plan a multi-million dollar global concert tour? Yeah, it’d be awesome, if it were true.
So awesome to my anarchistic ears that I was halfway through reblogging the reblog of a Rolling Stone story before I learned that I couldn’t actually verify any of the facts.
In the last 48 hours, tech and music outlets have heaped praise on the supposed the tech savviness of the 80s metal band, who allegedly analyzed Bittorrent data to plan a concert tour in South America. Bittorrent, a popular peer-to-peer file-sharing client, can often reveal hidden fan bases around the world, since the traffic and contents can be analyzed in aggregate.
Musicmetric, an entertainment forecasting startup that analyzes bittorrent and social media data, was quoted in a Guardian piece on November 29, arguing that bands could potentially leverage the wealth of online information to plan their concerts.
Then, on December 20, a tech blog, citeworld, ran this click-delicious headline “How Iron Maiden found its worst music pirates — then went and played for them.” The piece implied that MusicMetric directly advised Iron Maiden to plan an otherwise unscheduled concert tour in South America.
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