It’s only been six months since Rdio launched its video-streaming platform Vdio to the world, but it appears that the company has already decided to give up on that experiment. In an email sent to customers today, the streaming media startup announced that it has decided to discontinue the service.
While Vdio was only just introduced over the summer, it followed nearly two years of speculation that Rdio would compete against Netflix and Amazon with a streaming video product. When it finally launched, Vdio was less of a Netflix clone, and more of a competitor to traditional on-demand video rental services like iTunes or Google Play.
The shutdown of the service follows a layoff that affected 35 people at the company. At the time, Rdio didn’t comment on how the layoff would affect the video service.
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