Buried in its MWC slides, Microsoft announced that it now serves 4 million application downloads daily from the Windows Store, the application marketplace for Windows 8.x.
Four million downloads per day works out to 120 million per month, or around 1.4 billion per year. The number essentially slipped past the larger media radar — props to wind8apps! — which means even though a few days have passed, we have work to do.
(Previously, Microsoft listed detailed download information for the Windows Store on the developer portal. Once I started covering the data, Microsoft first limited it, and then yanked it altogether. The company promised to keep developers up to date regarding the Windows Store. Thus far two blog posts have been produced in the nearly three-month intervening period. But I digress.)
The last month for which we have full data was October, prior to the holiday sales cycle that is critical for the PC market. So, we have pre and post data to compare. To refresh your memory, here were the numbers Microsoft published, that have since been redacted (my math work; what was provided was siloed):
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