Tell All App Secret Adds Social Sharing And Nearby Gossip

Secret is hoping to grow bigger and capitalize on SXSW with two new features. Share lets you post any Secret you see to Twitter, Facebook, SMS, or email. Nearby lets you opt in to seeing Secrets shared by people nearby, which could create an ad hoc community of users at SXSW. The two could draw more people into Secret and keep them there even if they don’t have friends on the app.

Secret, an “anonymish” sharing app that lets you post thoughts and images without your name attached, only launched five weeks ago. But it spread like wildfire in Silicon Valley and has caused a renewed interest in anonymity after a decade where Facebook’s real names and authenticated identity reigned.

Secret has seen both cyberbullying and compassionate community. In one Secret you might see a public figure insulted, while the next features commenters rallying in support of someone who’s depressed. I’ll be doing a fireside chat with Secret founder David Byttow at SXSW tomorrow, Saturday March 8th at 5pm In Ballroom D of the Austin Convention Center. We’ll be discussing these benefits and pitfalls of anonymity.

A Little More Context, A Little Less Secret

While technically everything posted on Secret is public, the fact that its juicy little nuggets could get shared on Twitter and Facebook might scare people away revealing their more scandalous thoughts. The Secret team is betting that the growth achieved through public sharing will offset any chilling effect it causes.

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