Online fast food ordering startup Just Eat has acquired Meal2Go, a maker of electronic point of sale technology tailored to the restaurant sector, in a move aimed at growing its business by offering its takeaway partners additional services.
Just Eat has not disclosed how much it’s spending on the acquisition of Birmingham, U.K.-based Meal2Go.
“This deal will enable us to provide an even better service to our takeaway restaurant partners,” said Graham Corfield, UK MD of Just Eat, in a statement. “We know there is huge demand amongst takeaway businesses for great value, high quality EPOS technology, which we will now be able to offer.
“This move is part of our wider strategy to make the bolt-on acquisitions and partnership deals that will ensure we continue to innovate and drive further significant growth for our takeaway restaurant partners.”
Meal2Go’s technology will allow Just Eat to offer the takeaways that power its online food ordering business a central system for managing orders — whether online, ‘walk-in’ or over the phone — incentivizing them to continue to work with it, and luring more restaurant partners into its fold.
In the U.K., Just Eat currently has some 20,000
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