Google+ technology arrives in new interactive ad format

leader Bradley Horowitz at the LeWeb show here, promoting the new ad technology that debuted Tuesday. "It allows for much richer engagement as opposed to just a display ad or traffic-generation ad." If people hover a mouse pointer over an ad, it expands to let them see a video or add comments, he said.

Google's revenues come almost completely from advertising, and it's a dominant company for online ads. New ad formats from the company are therefore important -- especially if they drive more companies to becoming active on Google

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