Tuesday, December 17, 2013

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Tinder sparks half a billion matches

(Credit:Jennifer Van Grove/CNET)

LOS ANGELES, Calif.--Just 15 months after launching, mobile dating app Tinder has already made 500 million matches, Chief Marketing Officer and Co-Founder Justin Mateen told CNET Friday at the service's headquarters in West Hollywood.

Launched last September out of media conglomerate IAC's Hatch Labs, Tinder is a smartphone app for meeting new people, dates in particular, with the swipe of a finger. Swipe right on a photo to like someone and if he or she does the same, then you're a match and the two of you can start chatting. Otherwise swipe the other way to move on to an endless stream of potentially more appealing mates.



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