TrendingCES 2014Xbox OnePlayStation 4iPad AiriPad mini 2Nokia Lumia 1520Nexus 5Windows 8.1HomeNews by technologyAudi shows off self-driving and laser-equipped cars at CES keynoteAudi shows off self-driving and laser-equipped cars at CES keynoteCES 2014 Audi cars to be powered by Nvidia's Tegra K1By Michael Rougeau 7th Jan 2014 | 06:04Comments Tweet
The Sport Quattro Laserlight is Audi's most advanced carRelated storiesNvidia announces the Tegra K1, a 192-core 'super chip'Nvidia tears into CES with new Tegra K1, talks PC gaming and car tech tooAudi wheels out Sport Quattro concept with laser eyesAudi spent its CES 2014 keynote the night before the first day of the convention talking about the future.
It's a future where cars drive themselves, where "smart roads" might (hypothetically) guide vehicles automatically, and where Audi cars are powered by Nvidia's powerful new Tegra K1 "super chip" and get LTE service from AT&T.
Those were two of the big announcements, but the real treat was getting to see the company's hot rod red, laser-equipped Audi Sport Quattro Laserlight concept car.
The impressive vehicle wheeled out on onto stage after a rousing dance number, and it more or less stole the show.
Frikkin' laser beamsBeing a hybrid the Audi Sport Quattro Laserlight reportedly gets 90 miles on a single tank of gas.
But more important is the Laserlight's LED/laser lamp combo headlights, which Audi said is the most advanced lighting technology of any of its vehicles. Each individual LED is managed automatically by the car's software so the headlights won't blind oncoming drivers.
The Laserlight also uses ultrasonic data to drive itself with piloted driving.
Speaking of which; Audi's piloted driving tech has apparently been consolidated down to the size of a notebook, whereas last year it reportedly took a trunk full of hardware to achieve the same thing.
To show it off, Audi had several vehicles appear on the stage without a driver in sight.
Multiple partnersAudi executives emphasized that the company is focusing on technology now and going forward.
Audi opened its keynote with a video showing the history of the luxury car maker. Executives also drove a classic 1930s Audi onto the stage.
Executive from AT&T, Nvidia, and the Consumer Electronics Association appeared as well.
Audi CEO Rupert Stadler said the car maker is building a whole "global ecosystem of partners" like Nvidia and AT&T, including Qualcomm and Google as well. It wants to "close the gap" between cars and consumer electronics.
This obviously has to do with the recently Open Automotive Alliance, but Audi is waiting until its official CES keynote on January 7 to discuss that and its Android-powered cars further.
Audi also announced a partnership with the International Olympics Committee, whose new headquarters will be a sort of testing ground for piloted parking and other advanced Audi features, like Audi Connect.
Google and Audi set to team up on Android-based in-car infotainment systemsJoin TechRadar and get our weekly newsletterGet the week's hottest news stories, our most popular reviews, and fantastic competitions straight to your inbox with our free weekly newsletter.
Tell me moreLearn moreTagsCESCES 2014carsautomotiveAudiAudi Sport Quattro LaserlightNvidiaTegra K1AT&TLTE4G LTEGoogleOpen Automotive AllianceQualcommSee more car tech newsCommentsTweet Add your commentType your comment here.You need to log in or join to add comments.Hello, you are logged in as Not you, eh? Log out, log in as another user or joinBy submitting this form you agree to our Terms of Use and so are legally responsible for anything you submit. DO NOT submit anything which may violate the Terms of Use or another person\'s rights including copyrighted or offensive materials. 0 commentsAdd comment AdvertisementPopular in car-tech right nowLatestMost discussedThe future is here! Toyota's hydrogen-powered cars are go for 2015Audi shows off self-driving and laser-equipped cars at CES keynoteMonster serves up massive slew of announcements, with a touch of zaninessAudi wheels out Sport Quattro concept with laser eyesHyundai's new Genesis luxury car to offer Google Glass head-up displayGoogle's Android OS is mating with cars at CES, promising big things for your rideNvidia tears into CES with new Tegra K1, talks PC gaming and car tech tooThe future is here! Toyota's hydrogen-powered cars are go for 2015Audi shows off self-driving and laser-equipped cars at CES keynoteMonster serves up massive slew of announcements, with a touch of zaninessAudi wheels out Sport Quattro concept with laser eyesHyundai's new Genesis luxury car to offer Google Glass head-up displayGoogle's Android OS is mating with cars at CES, promising big things for your rideNvidia tears into CES with new Tegra K1, talks PC gaming and car tech tooGear of the year: TechRadar's top tech from 2013Google and Audi set to team up on Android-based in-car infotainment systemsCar tech reviewsRSSLatestTop rated TomTom Go 5000 review 10 Price £200
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