Yahoo Sports gets a fantastic looking redesign today for iOS 7, and gains a slick new feature called ‘Loops’. Loops allows you to skim through a game, pick a short segment and create a gif complete with effects, captions and looping to share with friends or networks.
The Loop feature is powered by Yahoo’s IntoNow tech and has one of the best interfaces I’ve ever seen for creating a gif on mobile. Right now it supports NFL, NBA, NHL and MLB, as well as NCAA and NCAAB but may expand to more sports in the future. It’s also iPhone only right now, but other platforms are on the roadmap.
You drop into one of your favorite sports and scrub through a game or pick a play. Once you’ve picked a time, you’re dropped into a scannable timeline that lets you pick your moment. Then you can apply filters like freeze frame or slow motion, add a caption and export your gif to social networks and the Loop feed.
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