Sony to reportedly offload its old Tokyo HQ for some quick cash

It appears Sony isn't quite done selling off assets in a bid to reverse its financial losses. Just weeks after it sold its VAIO PC business, the company is reportedly in talks to offload another one of its properties: its former headquarters in central Tokyo. The deal could net Sony more than 15 billion yen ($146.5 million), adding to the $2.3 billion it recouped from the sale of its New York and Osaka buildings last year. Locals have blasted the potential move, however, arguing that the company's "birthplace," where founders Akio Morita and Masaru Ibuka worked on the Walkman and Trinitron TV, should be exempt from its restructuring efforts. The proceeds could be used to cushion the $1.1 billion loss Sony expects to make in its current financial year, putting no pressure whatsoever on the new Xperia Z2 family to sell well when it hits stores in April.

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Looking To Make Fantasy Sports More Accessible, IAC’s New Fantasy App Lets You Play “The Machine” In Quick, Bight-Sized Contests

Spurred on by its entry into the digital and mobile age, the fantasy sports world is booming. From the fact that a hilarious and increasingly popular show based on fantasy sports is about to enter its sixth season to Yahoo’s increasing investment in fantasy sports products as part of a new mobile strategy that comes all the way from the top, the signs are everywhere that fantasy sports is turning into big business.

Another potentially impactful development has been the recent entry of Barry Diller-led media giant, IAC, into fantasy sports. The company, which now owns sites like About.com and College Humor and has seemed increasingly focused over the last few years on acquiring or incubating its way to owning the online and mobile dating markets with Match.com, OkCupid and Tinder, decided to place a bet on a fast-growing fantasy platform built by a company called Skyllzone.

Now led by Match.com CTO and GM Mike Presz, Skyllzone was founded in 2009 by a group of friends and fantasy fans who were on a mission to remove as many of the traditional requirements (or barriers) traditionally native to the fantasy experience as possible. Like private leagues limited to competition among friends or co-workers, the potential for injuries to ruin a season, or having to collect money from the league yourself should you win, for example.

The team’s first production aimed at addressing fantasy’s UX friction was DraftStreet, a website and (later) a mobile app that allow gamers to play against a single opponent or hundreds, competing in free leagues or for money — in daily or weekly matches. Since launching in 2010, DraftStreet has become one of the most popular daily fantasy sports platforms on the Web, due in part to its being one of the first sites to offer the ability for players to earn points.

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Success on Adsense 5 Quick Tips

As you use Google's AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.



But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.



You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.



The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google's AdSense is a great program but it relies on you respecting a few set rules.



The most important thing is not to create "artificial clicks" through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.



Failing to comply with Google's terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It's because this is the difference between life or death.



The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren't knowledgeable enough to change default color palettes.



Others just can't seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.



Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.



Fourthly, banner ads are also a very bad idea if you're using AdSense. 480x60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.



And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.



So these are the most important five things people get wrong while using the AdSense program. But of course if you don't like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.



Never break Google's policy. Don't make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480x60) adds unless you really know what you're doing and constantly keep your site fresh and up to date.



So with that in mind you should be raising your AdSense revenues in no time.